While MFW 2022 was still celebrating with cautious optimism the exit of the Italian Fashion System from the pandemic with fashion shows and side-events finally live, with a large influx of buyers, journalists and international VIP’s, a war in the heart of Europe has bursted on the scene!
ISBG & Fahion: a common thread that has constantly been part of the life of ISBG, a love relationship that has inspired us in many of our events and activities. We have embraced the Fashion theme in many different ways: from the classic marriage between Fashion & Motors, always fascinating, to the combination with Gastronomy, Culture, Design … and it has always been a great success for the Italian Lifestyle in Jeddah!
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